Some work carries more weight than others through the power of the messages they carry. This tongue-in-cheek campaign drove over 110,000 men to check their risk with Prostate Cancer UK’s online risk checker.

During the campaign, Prostate Cancer UK saw a 139% increase in people visiting its website to find out more about the most common cancer in men and the support the charity provides. The campaign video on Prostate Cancer UK’s social media channels saw over 40,000 engagement, and positive customer feedback on the campaign increased by 33% compared to the Father’s Day campaign Prostate Cancer UK ran in 2022.

This is why we make films.

Director: Darius Norowzian